Huha was born from the desire for something better.
Huha began with a determination to make the most basic, under-innovated garment better.
During Earth Month 2022, Huha planted 1 tree for every order placed in April. The Brief, Low-Profile Thong & the Cheeky were among the top best-selling products during Earth Month. These orders largely contributed to the number of trees that were planted.
In partnership with TreeEra, Huha planted a total of 1,996 mangrove trees. That equates to 369,260 lbs of cO2 removed from the atmosphere!โ
We love Huhaโs motto of โbetter for you, better for the planetโ. You incorporate sustainability throughout your business, not just planting trees during Earth Month, can you share with us some of the ways youโve done this?
From raw materials and manufacturing processes to packing methods, garment lifetime, and even our own growth as a business, sustainability matters.
(USDA) BioPreferredยฎ designation
TENCELโข Lyocell and Modal fibers are produced from wood pulp from sustainably managed sources, a renewable resource. They have earned United States Department of Agriculture (USDA) BioPreferredยฎ designation.
Biodegradable + Compostable
Derived from nature, all standard TENCELโข Lyocell and Modal fiber types have been certified by the belgian certification company Vinรงotte as biodegradable and compostable under industrial, home, soil and marine conditions, thus they can fully revert back to nature.
EU Ecolabel
TENCELโข Modal fibers are certified with the internationally recognized EU Ecolabel, an environmental impact throughout their entire lifecycle.
Thoughtful Packaging & Biodegradable Materials
Launching July 12th, Canadian customers will have the opportunity to opt for the reusable and returnable packaging by Quil at the checkout.ย
For standard packaging, we ship our products with biodegradable packing materials, like recycled kraft mailers and biodegradable cornstarch packing peanuts.
Huha is on a mission to turn underwear into “undercare”. Can you tell us a bit about how Huha was started and what mineral undies are all about? 
Our lives as women are tricky enough. The last thing we need is discomfort around our sensitive areas.
Our founder, Alexa decided to create Huha, and our first product line – Mineral Undies – after a duration of recurrent UTIโs, during which time she monitored her lifestyle activities (including her underwear). This led her to researching what materials and fabrics are most commonly used in womenโs underwear (polyester, nylon, synthetics & cotton).
After noticing how much better she felt when steering away from synthetics, Alexa began researching what better fabrics there could be out there. Que TENCELโข Lyocell and TENCELโข Modal x Micro, the super soft tree-derived fabrics that make up our Mineral Undies.ย
Compared to polyester, synthetics, and even cotton, there is less available moisture formed on the surface of TENCELโข Lyocell fibers for bacteria to grow. Consequently, TENCELโข Lyocell fibers provide a less favorable environment for bacterial growth.
All Huha undies are protected with minerals – smartcelโข sensitive is an innovative fiber permanently embedded with zinc oxide. Zinc oxide possesses antibacterial and odor-reducing properties to protect the garment and ensure long-lasting performance.
Our unique liner is the first of its kind with fuller coverage, greater support, and freedom from uncomfortable gusset seams that lead to sensory overload.
At Huha we take underwear seriously, and want to provide the comfiest and healthiest undies for women of all shapes and sizes so that people who wear our underwear can feel their best and most confident selves!
Why are trees important to Huha?
TENCELโข Lyocell fibers are derived from sustainably managed forests. TENCELโข Modal x Micro fibers are mainly manufactured from the renewable raw material beech wood, sourced from sustainable forests in Austria and neighboring countries. In addition, smartcelโข sensitive is made from FSC-certified wood. Therefore without trees, it would be impossible for us to have the sustainable and breathable fabric that makes up Huha Mineral Undies.
Other than our product, it is important to Huha that we look after the planet we are lucky to live on. We wanted to celebrate Earth Month by planting a tree for every order placed in the month of April. Each Mangrove tree we planted with Tree Era equates to 185 lbs of CO2 removed from the atmosphere. Trees are incredibly important to the environment, and that is why they are important to Huha.
As an eCommerce business leading the way in sustainability, where do you think other online retailers can make small changes with a big impact?
For small changes, start by looking into how you are packaging your products, and try to reduce plastic as much as possible.ย
Itโs really important to be aware of how your products are being made. Do your research and find suppliers that have the same goals as you when it comes to producing sustainable products. Ask them about their materials, any chemicals that are being used, and the entire product creation process. If something flags up, you might be able to work with them to come up with a solution that is better for your company and the environment.ย
Donโt be afraid to reach out to other brands that have similar goals/values as your own and ask if they have any recommendations for you. The Huha team is always open to having conversations with other small businesses to see how we can help each other. Especially when it comes to something as sacred as the planet we live on.ย
If cost is a concern, have a conversation with your customers. You might be shocked to find that they could be willing to pay a bit more for your products if they were better for the environment. And if not, youโre likely to gain another group of customers just by having that transparency and showing the effort you are going to, to create a sustainable business!
TreeEra would like to thank Huha for their amazing efforts at making our planet a better place.
TreeEra helps businesses and individuals lower their impact on the planet by planting trees around the world.
Interested in getting involved?
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