Frilly Lilly‘s feminine boutiques specialize in waxing, manicures and pedicures. They also offer signature bath and body care products as well as a full range of jewelry and accessories. (What don’t they do, right?)
We spoke with their fearless leader, Debra Van Dyke, about how they got their start, why being a part of the #Communitree is important to her and what climate change means to her.
What was your reason for signing up for a TreeEra membership? How do trees fit into Frilly Lilly’s mission?
We’ve been very aware of our environmental impact since our first boutique opened. Over time, we implemented small changes as we’ve grown. Our first big environmental initiative was to partner with Bullfrog Power to supply all of our boutiques with green energy. Then, we discussed how we could be more proactive with our environmental impact which resulted in our collaboration with TreeEra! With each boutique we open, we’ll be increasing the amount of trees we plant each year. It’s something my team and I are quite proud of and the fact that it resonates well with our customers is a lovely added bonus.
We’ve implemented small changes as we’ve grown.
Tell us a little bit about Frilly Lilly and how you got started
We opened our first boutique in 2005. At the very start, there were just four of us with a tiny little boutique. We made all our products in small batches and put the labels on ourselves. At that point we only had one or two estheticians working on a daily basis. It takes a lot of time and effort to start a boutique and to launch a product line. Things start very slow. Within a few years, our first boutique was doing well and we had other spas and stores carrying Frilly Lilly products. After that success, I became comfortable with the idea of opening more Frilly Lilly boutiques. I loved the idea of being able to encourage and mentor women to open a business of their own and wanted to be able to give women the tools they needed to be successful. Now, we’re set to open our 18th boutique in Cochrane in March!
How does climate change mean to you?
For a long time, I have been passionate about causes and initiatives that supported the environment but didn’t always associate them directly with climate change. Sustainably farmed produce, reducing energy and water usage, supporting local businesses – things like that. Once our business started to grow, I was able to see the impact (positive or negative) that any business can have on the environment and climate change. It felt it was important to make positive contributions.
What are two other organizations, big or small, that inspire you in how they make the environment a priority?
For a local business, The Coup is one of my favourites mostly because I just love food! They are incredibly aware of their suppliers and their impact which I think is fantastic. For larger companies, I’m fascinated by what Apple has been able to accomplish. While not perfect, I’m interested in the logistics for a business of their size to operate and power themselves with 100% renewable energy. (And because I’m passionate about fashion, both Stella McCartney and Reformation have done a great job at communicating their sustainability efforts, which I love!)
Is there a place the you’d spend all of your time off if you could?
I don’t take a lot of time off but I fortunately get to spend a lot of time in the place I love. I spend a fair amount of time in Santa Monica. The more I’m there, the more I love it. It’s a beautiful city. It has lovely people and my favourite of all, it has fantastic food!