Good Earth Coffee House
Founders Nan Eskanazi and Michael Going first opened the doors to Good Earth Coffeehouse back in 1991. Now, there are over 40 cafes across Canada serving up warm, eco-friendly hospitality. We (virtually) sat down with Nan to learn a little more about the Good Earth story.
How do trees and your relationship with TreeEra fit into Good Earth’s mission?
I’m lucky enough to have grown up with trees all around me! Early in life, I saw how trees housed and nurtured many species – from grubs to eagles. I learned how they literally breathe life into our world. I believe planting trees is one of our most immediate and tangible options for improving our climate. At Good Earth, we strive to act as an environmentally and socially responsible member of our community. We call it Do Good/Feel Good. In our opinion? Planting trees is good!
Tell us a little bit about Good Earth and how the company got started.
My partner, Michael Going, and I founded Good Earth in 1991. We wanted our coffeehouse to reflect our values, our love of good coffee and our respect for the societal role coffeehouses have played throughout history. Creating a business that had an environmental and social conscience was our goal. Serving exceptional coffee and wholesome food was our vehicle.
Why is joining the fight against climate change important to Good Earth?
Simply put, we are part of the planet’s ecosystem AND we are responsible for our actions – a powerful combination! This isn’t just important to me, but to all of our franchise partners. We attract owners that share our values and care not only about what we do, but why we do it. With over 50 coffeehouses now, we believe in the power of community and feel that our decisions – big and small – have a positive impact on our planet.
Are there any other organizations, big or small, that you feel are also doing a great job of making the environment a priority?
I admire the important and often volunteered work of many conservation organizations – like Canadian Parks and Wilderness, Y2Y, and Nature Conservancy of Canada, as well as Rainforest Alliance. In the coffee-growing world, I am humbled by the many farmers who have placed sustainability at the top of their priorities. These are often small farms, families, and co-ops that have chosen to respect biodiversity, retain shade trees, conserve and reuse water, compost and fertilize with the by-products of coffee farming, and care for their communities. While they grow exceptional coffee, they are doing meaningful work that benefits us all.